![]() So then, no matter how many times you or your staff visit your own website, your visits will not be recorded by Google Analytics. It is a Chrome extension that disables Google Analytics. Install and enable the Google Analytics opt-out add-on on all of your desktop/laptop computers. So you may continue to work under the impression that you are already blocking internal traffic in GA when that is not the case. The IP based filters are not effective as IP addresses keep changing and the majority of people do not use static IPs. The popular way to block internal traffic is by applying IP based filters to a GA reporting view. All such traffic is likely to be reported as direct traffic by Google Analytics. Now they are going to visit your website all day, every day. Often internal traffic ends up being reported as direct traffic by Google Analytics.įor example, let us suppose your developers are heavily involved in testing or updating product catalogues every day. Since these people are not your target market, you should not track their activities on your website in GA. Internal traffic is the traffic generated to your website by your employees, contractors and other service providers. You should do a site-wide tag audit to identify all web pages with missing GA tracking codes.įor more details about getting the SSL certificate, contact your web host. If your domain name is not in the referral exclusion list (or list unwanted referrals), then the traffic from web page A to web page B will be reported as self-referral traffic by GA. Now, if your domain name is in the referral exclusion list (or list unwanted referrals), then the traffic from web page A to web page B will be reported as direct traffic by GA. Then he navigates to web page ‘B’, which contains a valid GA tracking code. Otherwise, traffic from your own web pages can be reported as either direct traffic or self-referral traffic by Google Analytics:įor example, consider the following scenario:Ī user lands on your website via a web page ‘A’, which does not contain a GA tracking code. Make sure all the pages of your website contain a valid Google Analytics tracking code, which fires on page load. #3 Make sure all the pages of your website contain a valid Google Analytics Tracking Code, which fires on page load If you share a tagged link on Twitter with ‘utm_source=facebook’, then all the Twitter traffic will be reported as Facebook traffic by Google Analytics. ![]() If you use incorrect campaign parameters (like ‘ UTMSource=facebook‘) then Google Analytics will completely ignore the referrer and treat the referral traffic as direct traffic. If you are manually tagging a URL, then you are most likely to make a mistake. Use Google Campaign URL Builder tool to tag campaign URLs correctly: ![]() One effective way to ensure that the referrer is not dropped is by tagging the URLs of your marketing campaigns with the campaign tracking parameters.Īlso, make sure that you always tag the URLs you share via email or social media. Whenever a referrer is dropped, Google Analytics is not able to determine the origin of the traffic source and will report that traffic as direct traffic. Sometimes a referrer is dropped because of technical reasons. The same URL when untagged will look like the one below: The following is an example of a tagged URL: One of the most widely used methods to clean up direct traffic is to tag every URL of your marketing campaigns with the following campaign tracking parameters: #1 Tag the URLs of all marketing campaigns Do not just rely on Google Analytics to capture referral data.Check your company’s firewall settings.Avoid Google Analytics cookies to be reset.Do not use rel=”noreferrer” on your website links.Embed shortened tagged URLs in non-HTM documents.Devise new ways to capture referrer data. ![]()
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